Adidas is working away at new, 'open' digital exercise produ

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Adidas is working away at new, 'open' digital exercise produ

Postprzez Sharon » Wt, 15 maja 2018, 07:16

The acquisition of Runtastic gave Adidas a primary boost in its health tech efforts, adidas nmd femme pas cher and it didn't hurt that the $238 million purchase involved Runtastic's 100-million-plus user foundation. Since 2015, the year it bought the most popular app, Adidas has devoted to making Runtastic a bigger a part of its business strategy.
Last month the company announced it will be shutting down its MiCoach system, which had been running a suite of health and fitness products, in favor of consolidating in which ecosystem with Runtastic's. Our next step, according to Adidas' Mind of Digital Sports, Stacey Burr, is to cooperate with third parties on generating more "personalized" experiences.
"It's not simply about, 'Can we develop a brand new piece of hardware that is the standalone Adidas ecosystem, '" Burr told Engadget in an appointment at SXSW 2017. "You'll be seeing in which we'll be opening up many our content and know-how to other alternative devices, adidas nmd r1 femme and making it more of your open platform scenario in order that we can extend on to other people's devices too. " She says the goal will probably be to make fitness experiences which might be tailored for each man or women, since not everybody takes similar approach to training or doing exercise.

"It's not about developing these monolithic experiences that people want everyone to always be in, in the same way, " Burr said. The center of when we can assume these new products, adidas nmd xr1 primeknit whether they include an app or wearable, there's no timeframe right now, however Burr says they're forthcoming "down the road. "
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Dołączył(a): Pn, 14 maja 2018, 06:42

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